Marketing with Promotional Products

It can be tough to market your business, especially if you have eager competitors at your heels. Promotional items can be useful marketing tools, and they can improve your brand and your reputation if they’re correctly used.

Just like with any effective marketing strategy, you need to do the research and ask yourself a few important questions before you dive headfirst into marketing your company with promotional products.

Why Promotional Products are effective marketing tools:

They provide extended brand exposure. Unlike a traditional advertisement, promotional products are difficult to miss. A tote bag with your logo will surely get more attention than a newspaper ad and your clients will be able to get repeated use out of it.

They’re valuable. Flyers have become less effective means of marketing because they are often ignored and thrown away. Promotional items like t-shirts or stress balls aren’t likely to get tossed because they are more like gifts than advertisements.

They present a creative marketing spin. Billboards, radio spots, newspaper advertisements, and television commercials are fine, but they’re not exactly original. Promotional products are not only more creative but also more tangible to customers.

They’re inexpensive. Any experienced marketer can tell you about the high costs of traditional marketing methods. Promotional items are available in such a wide variety of shapes and sizes that there is something for any budget (even if it’s just a key chain).

How Promotional Products are used for marketing:

To generate brand awareness. Promo items quickly spread the word about your business. People love free gifts and samples, and clients are likely to tell their friends about the personalized merchandise you distributed with your friendly slogan!

To commend a job well done. Employees deserve rewards for their hard work and dedication, and high-ticket promotional products like desk awards can improve morale and reinforce loyalty.

To say “thank you”. Sending follow-up emails to clients is always smart, but giving a high-quality promotional item is even better. When you send a gift like a photo calendar after a big sale, you can bet that you’ll see some repeat business.

To use as coupons and special offers. Many businesses print coupons on promotional pens or offer t-shirts that entitle customers to discounts. There’s no limit to what you can do if you get creative with your promo items.

To organize a giveaway with prizes. By using your own custom merchandise as prizes, you’ll give winners what they want while exposing your brand at the same time!

To provide exclusive gifts to members. Membership fees are standard for numerous clubs and organizations, and many people are reluctant to pay them. Giving an exclusive promotional product as a member gift may encourage people to join.

To raise money for charity. Non-profit organizations and charities often hold fundraisers and auctions. Make yourself known by donating a high-end promotional item or a fancy gift basket; the cause will gain funds, you’ll gain exposure, and the customer will receive a memorable gift.

How to distribute your Promotional Product

Bulk mailings. Direct mail is still one of the most effective marketing mediums because it puts your message straight into customers’ hands. You’ll need potential clients’ names and addresses to pull this off, though, because mail addressed to “Current Resident” always ends up in the round file. Also, don’t forget to pre-calculate your shipping costs!

Personalized pencils or magnets may work just fine, but plastic sports bottles might not.

Trade shows, expos, and conventions. Trade shows usually have a wide variety of attendees from different career fields, which mean there are ample opportunities to market your company and drum up new clients. There tends to be a lot of competition at conventions so you should work hard to customize a stand-out promo item that will draw interest.

Conferences and meetings. Conferences are excellent resources to market to others within your industry, and meetings give you the chance to meet face-to-face with customers. Give participants a personalized gift for attending your seminar and you’ll boost your brand.

Grand openings, holiday parties, and special events. People get excited about social gatherings, and it’s easy to strike up a conversation with potentially-interested clients. Market your business by giving away custom-shaped stress relievers at the grand opening or year-end party that are good for an exclusive discount on their next visit and you’ll have people lining up around the block to shop with you.

For more on the products check and click on the branding catalogue or navigate to our home site and click on corporate hospitality and then promotional gifts.

. promotional gifts

Please contact our consultants for a more bespoke service.

Ageing with Attitude

Stumbled on this Interview today and I thought to share. Its good to know some people are still aging naturally… Enjoy

Aging with Attitude: Style Maven Lynn Dell

Lynn Dell has been serving up fabulous at her Off Broadway boutique for 50 years. In Manhattan, that is quite a coup. An Upper West Side staple, the store is a haven for grown up dressing, filled with dramatic clothing and bold accessories that have garnered Dell a loyal following. She has also hosted a cable television show, produced fashion shows, appeared in Italian Vogue and in Ari Seth Cohen’s popular book “Advanced Style.”

She says that she dresses for the “theater of life.”

Today, Dell greets us in one of her signature monochromatic looks. She is a vision in white – from her striking hat to her over-the-knee boots – accented with dramatic gold earrings and bangles. Lynn Dell is Auntie Mame glorious, and we have decided that we want to be her when we grow up.

As we chat, Dell welcomes her customers. First comes legendary actress Cicely Tyson, a long-time client; next, a gentleman who dresses opera stars; and then a woman playing hooky from work. Off Broadway fans like to inhabit Dell’s glamorous yet cozy one-of-kind world.

It’s a world that also includes two sons (a third passed away), two grandchildren and Sandford Sheldon Cohen, Dell’s husband of over six decades, whom she says she “loves more now than I did 62 years ago.”

We talked to Dell about life, style and the benefits of good old soap and water.

How did your boutique get started?

I was married with three sons, and I said to myself: What else is there? There’s got to be more than this. I did not like staying home. I had been a model, I had been a buyer; I was always in the fashion business, my whole family was. I would walk down the street and people would say, “I love the way you look!” but I had to find something to do.

I went to a shrink. He said, “You love fashion, you love people, and you’re creative; a store would be a wonderful thing for you have.” I wanted to open one where Bendels was on 57th street. But my parents had a store in the Bronx, facing Taft High School, where I used to be a cheerleader a thousand years ago. My stepfather was retiring and my husband suggested I take over. I said, “Oh my God, I don’t want to go the Bronx!” I couldn’t wait to get out of there! But he figured after six months I’d be over it. I turned that little Bronx boutique into the most exciting store. That’s where I started.

How old are you – and how old do you feel?

I’m 80 years old; I’ll be 81 in January [Dell just turned 81]. How old do I feel? I’ve never felt any particular age. There is no age, I just feel life! Age is unimportant; it’s more about who you are.

What do you do for your health?

Absolutely nothing! I eat everything I want, I don’t do any special exercises or special diet, but I think I’m fit. I would like to be slimmer, but you know what? It doesn’t make any difference. I am very happy the way I am. I have never had my face done, and so I think it’s pretty good for 80. My routine is boring: soap and water to clean my face and Vaseline to moisturize; that’s it. Oh, and a little heavy makeup. Makeup makes you look like what you ain’t!

What have you learned about women over the years?

I’ve learned that many women are insecure, especially when they are buying clothes. They are doctors, they are lawyers, writers, and what do they say? “I’m too fat, I’m too this!” And then there’s the preoccupation of trying to be sexy. You are sexy in your mind, and if you are alive, and you have a personality, you are sexy.

What do you know now that you wish you had known at 30?

Everything. I wish I had had the confidence. Back then, I thought I was Ginger Rodgers and Lana Turner rolled into one, but people would not tell me how wonderful I looked. I was dying for the accolades, but there was an air of competition. Now that I’m 80, people compliment me all the time. For some reason, it is not intimidating to compliment an 80-year-old woman!

So the question is ? What does aging with attitude mean to you?

You must age with attitude; it’s all in the mind. You attitude is your altitude – there is no question. You have a life that you must lead. You must be alive; you must be involved, whether it’s a business, joining a club, or reading. Stay active, no matter what it is, and do something you love.

Please share your thoughts about this and what you intend to do to age naturally.

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Wedding Dresses, Luxury or Neccessity

Ladies, you have planned this day ever since you were knee high. Back then, you were not thinking of the exquisite menu, the glass carriage to transport you to the venue or the details of the table decor. You were not even thinking of the groom. What was on your mind then? THE DRESS!!!

This is the single most important thing in every little girl’s vision of their wedding day. Which one of us has not sashayed round the yard with a bunch of hibiscus and leaves and a pillowcase on our heads singing ‘here comes the bride….’ (Or is it just me?) Not much has changed you see ladies, it all boils down to THE ALL IMPORTANT WEDDING DRESS.

This can be seen in two different ways, either that this is the most gorgeous, beautiful dress you are ever going to wear or the one time you will be forgiven for wearing a meringue! Either way, you cannot get it wrong.

But….. After that amazing day what have you done with that precious expensive dress?



  • Tori Spelling Wedding Dress 

tori spelling

The Beverly Hills star, Tori Spelling wedded her first husband, Charlie Shanian in a lavish $1 million wedding in 2004 and she had worn a charming and sparkly full-length gown by Badgley Mischka. The flapper-esque inspired wedding gown is intricately hand-sewn with loads of beadwork.

  • Madonna Wedding Dress 
    Cost: $80,000


When Madonna married Guy Ritchie in 2000, she had worn a Stella McCartney dress made up of ivory silk, featuring corset bodice and full-length skirt. She had accessorized her gown with antique veil embroidered with lace attached to an Edwardian diamond crown.

  • Heather Mills Wedding Dress 
    Cost: $40,000

  heather mills

Second wife of Paul McCartney, Heather Mills had worn a gown of Ercu lace designed by the eminent fashion house Eavis & Brown of London. Although her marriage to the Beatles star was short-lived, the dress still lives on.

  • Grace Kelly’s Wedding Dress 
    Cost: $65,000

   grace kelly

The wedding gown which has inspired Kate Middleton’s dress worn by Grace Kelly when she married Prince Rainier III of Monaco in 1956 was designed by MGM seamstress Helen Rose. The figure may not impress you much, especially after learning about the Duchess’s modern-day version, still the dress is historic and will always be counted among the lavish dresses of all time. The dress had a high neckline, long sleeves, and full skirt. The gown was made up of 25 yards of silk taffeta and 100 yards of silk net, which also featured ivory peau de soie and Brussels rose point lace embroidered with seed pearls.

  • Mauro Adami’s Wedding Dress 


The Italian ace designer Mauro Adami had designed this wedding dress as a part of Domo Adami collection in 2008. This luxurious gown is made up of 40 meters of platinum-colored fabric. It was sewn with platinum and silk thread, and if put into perspective, it is about 10 times what the normal American bride may spend on her dress.

  • Kim Kardashian’s Wedding Dress 
    Cost: $75,000

In her ridiculously over-publicized “fairytale wedding” to Kris Humphries, reality TV queen Kim Kardashian wore three lavish Vera Wang gowns, each costing $25,000. Now, if our math is correct then this reality TV star spent $75,000 on her wedding dresses alone, over $1,000 for every day she was married. Holy cow! She was married for 72 days

  • Victoria Beckham’s Wedding Dress 
    Cost: $100,000

victoria beckham

In 1999 when Posh, the Spice Girls singer married hottie footballer David Beckham in front of 29 family members and friends, she chose to wear strapless dress with a 20-foot train designed by Vera Wang. Fashionista as she is, it did not come to us a surprise to see her wedding gown selection.

  • Melania nee Knauss’s Wedding Dress 
    Cost: $100,000 – $200,000


In 2005 Melania nee Knauss married gazillion ire Donald Trump in a Christian Dior dress made up of 300 feet of tulle. The gown was so huge that Melanie was suggested to eat well before the wedding so that she could bear the weight of the dress. She was made to sit on a bench rather than a chair to accommodate for its volume. The dress was embroidered with over 1,500 rhinestones and pearls. 

  • Princess Diana’s Wedding Dress 
    Cost: $115,000 – $150,000

princess diana

Ever since Lady Diana stepped out of her royal carriage to take her wedding vows with Prince Charles in 1981, her larger-than life Victorian-style gown has remained the fabric that bridal legends are made of. The 250-yard lace, tulle and ivory silk taffeta gown, embedded with 10,000 pearls and sequins covering its layers upon layers of fabric and an equally grand 25-foot-long train to boot, dragged plenty of attention during its world tour last year.

Although the puffy sleeves with shoulder pads are out of fashion now, the dramatic gown is as enchanting today as it was back in the ’80s — and you can’t put a price tag on that sort of timeless appeal. It’s priceless. The dress itself cost £9000 at the time, but direct calculations of the pound to the US dollar including inflation give us anywhere from $30,000 – $52,3000, but officially reports estimate more like $115,000 – $150,000.

  • Kate Middleton’s Wedding Dress 
    Cost: $400,000


The absolutely stunning dress Kate Middleton had worn to wed Prince William was designed by Sarah Burton, creative director at Alexander McQueen. The lace applique bodice flaunted hand-cut, individually-applied English and French Chantilly lace roses which symbolized England, thistles for Scotland, daffodils for Wales and shamrocks for Ireland.


There you have it! Hmmmmm!!!!! Even I had to sigh. This is serious business. So why don’t you share your experience.  My questions are:

  • What have you done with the most expensive dress most of us have ever bought but would never wear again?
  • Gentlemen if you do know, please share what your wife has done with that dress that has cost at least three months’ salary or more and single ladies share your future dress and cost with us.
  • How much was it?

Please upload pictures. Seeing is believing… hahahahaha.

For consultation on affordable chic wedding dresses and wedding dress inspired reception décor and table favors please contact our EP styling team at joy@ or info@ also visit our Style boutique at



From the EP Styling Team.

Ten ”MUST KNOW” before your BIG day.

10 things every bride should know before the wedding day. ”Gospel according to Experience”

  1.  Never use family or friends  as vendors. YES!! That’s soooooo true. No matter what or who they are to you, they usually compromise on quality. I can’t shout o.
  2. Don’t buy bridal underwear too far in advance.  Boobs are one of the first areas to lose or gain volume if your weight changes. Warning!!! A BAGGY BRA or CORSET WOULD PLAY HAVOC ON YOUR NECKLINE.
  3. You would need a lot of your sense of humour.  Always remind yourself not to take things too seriously. Believe me from our experience THINGS always come together in the end.
  4. Commit yourself to the time-tested ‘no booze’ for at least 2 weeks before the wedding.  It really does reduce puffiness, as do early nights. Boring but true. In order words, stay away from alcohol!!!!! GBAM.
  5. Arms are the first part of the body to respond to weight. If you do nothing else in the weeks before the big day, attempt some repetition with 0.45 kilograms every couple of days for toned upper arm. Your dress would thank you.
  6. Don’t choose wedding music that makes you cry. This is a classic mistake. Yes,‘‘he played it on the first night you kissed or it reminds you of a lost loved one .You love that song- but do you want mascara running down your cheeks on your big day? NO!! I don’t think so.
  7. Choose your pre wedding day girlfriends with care. You need reliable company the night before and they should be positive and calm people.
  8. Don’t worry about how your colleagues will mingle with your university chums. They are all grown-ups, and if somebody can’t have fun at a wedding, it’s their problem just make sure they seat together and not with your parents guest.
  9. How to let go. When you wake up on your wedding day, take a deep breath , have some breakfast and stop worrying about the seating plan, best man’s speech, the weather or the decor. Leave the worrying to the experts, everything would come together.
  10. Young children and wedding dress don’t mix. Whether they are bridesmaids or even your little ones. Barricade your dressing room with all diligence against all under –fives, no matter how cute.

Make your day picture perfekt cake

Oh nooo, the cake!!!!!

EP Advise: Have a sense of humour whatever happens.  (Tom Hall captures it nicely)


Angry? Frustrated ?

EP Advise:  Girlfriend! This is not your job; it’s the planner’s job mascara

How do you explain this to your kids? Remember pictures don’t lie.

EP Advise: Never play songs that would make you cry STAY TUNED FOR MORE

From EP Event Management Team

Weddings, Corporate Events, Branding, Gifts & Souvenirs,